There I was in the final stretch on a new script when my phone rang. I checked the call display. An LA number. I didn't recognize it, but I decided to interrupt my flow anyway. I've been pitching a lot of projects to a lot of people lately, so it was probably one of them getting back to me.
When I clicked the talk button, I was greeted by a man with a British accent who stated his name and said he was returning my call. I was caught flat-footed for a second, b/c his name didn't register. When I told him that, he pretty much spat up a lung. "Oh, not another one!" Then he hung up.
Thinking I had been mistaken for a telemarketer, I called him right back and apologized for my gaffe. Would he mind telling me the company for whom he worked? Mistake number two. He didn't work for the company, he co-owned it with his wife, and if I'm going to go around leaving messages for people, I should at least remember their names! After this little hissy fit, he finally told me who he was.
Immediately, cold realization flooded my veins. This was the production company for a well known actress that I had contacted b/c I knew she had an affinity for the subject matter of a film I've been developing. Turns out the man on the phone was her husband, a far lesser known actor who co-owned the company with her.
I apologized again for my mistake, saying that I had left a message for their head of development and that I never imagined he or his wife would get back to me instead. He told me the person I named as their head of development left the company over a year ago and that I should have known that.
"Not according to IMDBPro," I responded.
"Well, their information is out of date," he said, as if I should have known that, too.
Once his lecture was over, I tried to regroup and explain briefly why I was calling. But let me tell you: the odds of you selling your script in Hollywood are already extremely low. And when your sales pitch begins with a hang-up and an extended lecture, they're pretty much bouncing along the bottom. After listening to my pitch with teeth firmly clenched, he told me they weren't even remotely interested in the project (and I got the sense I should have known that as well).
To his credit, he ended the call by apologizing. He didn't mean to get angry. It's just that they get a lot of cranks leaving messages on their machine. I told him I understood all too well. (I could just imagine the message he would have left on MY machine...) Then we went our separate ways.
So, what can you learn from my experience?
1. Cold-calling is for suckers. Unless you have absolutely no connections to the industry, never, ever call someone without getting a referral first. I knew that before I called these folks, but for some reason I thought I could get away with it this time.
2. Do your homework. Through some miracle, I was able to recall the name of their head of development during the call, and I'd never forget the name of this actress. But this guy was right: I hadn't even bothered to learn who he was. If I had done even a little bit of research, instead of getting an angry hang-up, when he told me his name I could have immediately flattered his actor's ego by a) recognizing his name and b) complimenting him on a recent performance. I still don't think he would have considered my project, but I'm sure he would have at least given me a decent referral.
3. Keep good records. Normally, I'm pretty organized. But lately I've been managing so many projects that a few details are slipping off the table. Don't make this mistake. When you make a phone call, note the date and time, the person to whom you talked (or left a message for), what you discussed and the person's phone number. Then keep this info handy so when you see an unfamiliar number on the call display, you won't get chewed out like I did.
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